You’ve probably heard of, or even used, the widely popular mindfulness app Headspace. And even if you haven’t used the product to meditate, it’s likely you’ve encountered the brand elsewhere—through its Netflix series, perhaps, or through partnerships with other health products. Frank Bach, lead product designer at Headspace, has been part of the company’s growth for the last five years. He reflects on how the Headspace brand made mindfulness mainstream, and looks to the horizon for how Headspace will provide users with more support & guidance around mental health.