Conversion is what keeps businesses alive, but to get there we have to back up to the customer outcomes and milestones that lead to conversion. <a href= "https://www.linkedin.com/in/heathermcampbell/">Heather Campbell</a> joins us to share her perspective on the customer journey as a Product Manager at <a href= "https://www.etsy.com/">Etsy</a>.  We discuss creativity in product management, how to create long-term buyers, and the steps that lead to conversion. And Heather shares Product Managers’ pivotal role in making this possible by fostering collaboration.

The Minute: Heather Campbell

Digital products don't just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. 

Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world. 

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