In this episode, host Steven Stout, FASAE, CAE, and Katy Markert, welcome Charles Smitherman, PhD, JD, MSt, CAE, CEO of the Association of Professional Rental Organizations (APRO), for a conversation on leadership, advocacy, and the evolving role of associations in the age of artificial intelligence. Charles shares how his background in law prepared him for association leadership, reflects on APRO's success in advancing meaningful legislative change, and explains why associations have a unique opportunity to become trusted sources of knowledge for both people and AI. Together, they discuss the importance of authoritative content, strategic advocacy, and how associations can position themselves to remain relevant in an increasingly AI-driven world.Better by Association is produced by Association Briefings.