If your last launch underperformed, chances are you did what most coaches do — tweaked the copy and hoped for better results next time. But what if the copy was never the real problem? Ren Benedicto is a launch copywriter turned launch strategist who specializes in diagnosing what actually broke in a launch before anything gets changed. In this episode, she breaks down the three buckets she uses to diagnose underperforming launches — topic, positioning, and offer — and how to read your post-l...