In this episode, Frances speaks with strategic communication expert and Think Room CEO, Liora Kern, about how coaches can use AI in their marketing without losing their voice, values, or humanity.

They explore:

• What Generative Engine Optimization (GEO/AIO) is and why it matters more than traditional SEO
• How to define your “DNA key” – the unique voice, story, and stance that should sit behind all your marketing
• Practical ways to use tools like ChatGPT, Perplexity, Claude, Granola and others – even if you’re just starting
• How to brief AI properly so it sounds like you, not like generic “AI language”
• Privacy, ethics, and why your business can benefit from AI without pretending to be a robot or burning out

If you’re a life or executive coach feeling both curious and cautious about AI, this conversation will help you understand what’s possible, what to watch out for, and how to stay credible, ethical, and human in the age of algorithms.