Now, as I sit back and watch what Bud Light continues to do and how Anheuser-Busch continues to Fumble in the fourth quarter, I wait patiently until now to follow up on my original Bud Light brand review.

But I have decided to give my expert approach from a high level with little information on how I would handle this entire situation that continues to unravel into one of the greatest trainwrecks in brand and marketing history.

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