The recent pandemic has reinforced that webinars and podcasts have a lot to offer to marketing activities. The idea of having an audio (podcasts), or an audio and visual (webinars) stream where a host can communicate with his or her guests, or deliver a message to a potentially huge audience, is very exciting for digital marketers and organisations themselves. When deciding between the two, it’s important to consider the pros and cons of each, so you can ensure you make the best decision for your brand and your target audience.