Recently, NCBA President Don Schiefelbein joined Vice President of Government Affairs Ethan Lane and Senior Director of International Trade & Market Access Kent Bacus in London to set the stage for a potential trade deal with the United Kingdom. Tune in to hear Schiefelbein discuss why free and fair trade deals are essential to increase carcass value and export more high-quality U.S. beef to countries around the world. Schiefelbein shares the team’s experience addressing misconceptions about the U.S. beef industry and building relationships with UK officials.