Pamela Morgan embodies Revolution Culture. Taking her 30+ years of executive business experience and her down-to-earth “we are better together” attitude, Pamela founded Key Instincts, a multi-dimensional, value-heavy Human Resources firm based in her hometown. Pamela supports entrepreneurs in a multitude of faucets, from people and culture to business coaching and strategies.

Embracing her Power of  One Philosophy, she has made it a lifelong ambition to help others find their power within and with the hope of creating an impact that will far exceed her lifetime.

In 2021, Pamela took her already well-established charity Baby it’s Cold Outside and co-founded the HeadStrong program, an initiative to provide mental health supports and resources to entrepreneurs in southern Alberta.