Being Brown and Bold
Being Brown and Bold
Jes Thomas
Ep #11 Riji Raja of Affirmation Darling on Being Brown & Bold with Jes Thomas
42 minutes Posted May 3, 2023 at 1:42 am.
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Riji Raja, founder of Affirmation Darling, a wellness stationery brand built on powerful affirmations. She originally grew up in Kuwait. After living in TX, she and her husband moved from Dallas to Los Angeles to pursue acting.  With the high cost of living in SoCal, their living situation quickly fell apart, forcing them to downsize from a two-bedroom to a one-bedroom to an apartment shared with ten other people before finally living in their car. They were homeless for two years, but thanks to a mission-hiring company, they were able to sign a long-term lease in 2019 on a new apartment. 
 This took a toll on their mental well-being which is the inspiration behind the social impact stationery business project called “Affirmation Darling”. Her flagship product is AffirmActions™, a box of cards with Affirmations + Actions for Artists & Creatives.  She advocates for young adults from underserved & disadvantaged communities facing homelessness & mental health issues by donating her stationary for each one sold.
INSTAGRAM: @riji.raja
https://youtu.be/XxQS_9d3su
https://unrestrictedtheatre.co.uk/ex-homeless-actors-launch-inspiring-new-business-to-help-others/