I burst someone's bubble on a prospect call recently. And I felt terrible about it.
They'd set up as a limited company specifically to protect their business name. It made complete sense to them. The only problem? Registering at Companies House doesn't actually protect your name at all.
It's one of the most common misconceptions I come across, and it can leave your business completely exposed without you even realising it.
In this episode I'm walking you through exactly what I told them, and what every business owner should know about actually protecting what they've built.
I'll be talking more about:
- Why Companies House registration gives you far less protection than you think.
- What a trademark actually is, how to apply for one, and why it matters.
- Why shareholder agreements are so important, and why most people only find out when it's too late.
- Why grabbing your social media handles across every platform is one of the easiest things you can do right now.
- Why you should always hold the master login to your own software and systems.
Because building a business takes everything you've got, and the last thing you want is to lose control of it over something that could have been sorted in an afternoon!
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