Show notes
In our very first episode of Behind the Upload, we speak with Tomasz Niezgoda from Surfer SEO about their video marketing strategy, their formula for thumbnails, how they use YouTube Discovery Ads, and a trick to use Surfer SEO to improve your YouTube descriptions. Surfer SEO: https://surferseo.com/Tomasz Niezgoda -https://www.linkedin.com/in/niezgoda-tomasz/For video and transcripts, visit: https://newterritory.media/surfer-seo///Timestamps00:00 - Intro00:55 - Surfer SEO02:13 - Backstory of Surfer SEO03:59 - Getting Started in YouTube05:50 - Figuring Out the Audience07:24 - Figuring Out Video Topics09:07 - Process for Creating New Videos10:23 - Workflow for Creating Videos12:38 - Learning Experiences in Creating Videos16:40 - Equipment List20:16 - Secret to Good Thumbnails24:56 - YouTube Video Metadata26:27 - Using Surfer SEO for YouTube Optimization30:39 - Process for Promoting Videos31:24 - Promoting Videos with YouTube Ads34:59 - Live Streaming37:29 - Future Video Marketing Plans///Show NotesConversion AI - https://www.conversion.aiSlawek Czajkowski's agency - https://surferseo.com/why-surfer/Slawek Czajkowski - https://www.linkedin.com/in/slawomirczajkowski/Lucjan Suski - https://www.linkedin.com/in/lucjansuski/Michal Suski - https://www.linkedin.com/in/michal-suski/NLP & BERT in SEO: How to Boost Your Organic Traffic (2020 Way) - How Is NLP Changing The Way We do On-Page SEO in 2020? - https://surferseo.com/blog/nlp-on-page-seo-2020/Adobe Premiere Pro - https://www.adobe.com/sea/products/premiere.htmlAdobe After Effects - https://www.adobe.com/sea/products/aftereffects.htmlCam Link - https://www.elgato.com/en/cam-link-4kShure SM7B - https://www.amazon.com/Shure-SM7B-Cardioid-Dynamic-Microphone/dp/B0002E4Z8MScreenflow - https://www.telestream.net/screenflow/QuickTime - https://support.apple.com/en-ph/guide/quicktime-player/welcome/macTubeBuddy - https://www.tubebuddy.comVidIQ - https://vidiq.comAhrefs - https://ahrefs.comSERP - https://www.wordstream.com/serpGoogle Ads - https://ads.google.com/home/Zoom - https://zoom.usDemio - https://www.demio.comTomasz Niezgoda - https://www.linkedin.com/in/niezgoda-tomasz/
