"If you think things are going back to normal, think again". It's a phrase we've heard time and again since this pandemic locked us all in our homes, but just how permanent will our behaviour changes be? Rory Sutherland works for marketing agency Ogilvy, and set up its behavioral science practice. In this compelling and funny conversation, he explores the emotions that drive us as human beings, and how our assumptions about outcomes are often wrong, no matter how logical they seem. Discover how "vectors", social copying and status can inspire your writing and character creation.