In this episode, Matt Young of Bravado gets real about why merchandise is the lifeblood of touring and how a t-shirt can matter more than a stream. • Why modern touring is all about tickets and t-shirts • Merch creates an emotional connection point • Merch is the last physical link in a digital music era • What big-tour merch logistics really look like • Practical must-dos for a young band’s first merch drop • What record merch sales at festivals signal about fan demand • U...