Selling yearbooks isn’t just about having a great book. It’s about making sure people actually see it, want it and buy it. In this episode of That Yearbook Podcast, Sabrina Cady, CJE, and Jim Jordan break down what it really takes to build demand for your yearbook and create momentum across your campus. Instead of focusing on one-off tactics, they take a step back and talk through the strategy behind successful yearbook marketing. You’ll learn: Why most yearbook sales efforts fall flat, and h...