<p>We get a lot of questions from our community centered around marketing, and to start answering them, we invited our very own marketing guru to the show. I'm excited to bring Kali Hawlk, XYPN's Director of Marketing, to #XYPNRadio today!</p> <p>You can find show notes and more information by clicking here: <a href= "https://www.xyplanningnetwork.com/27" target="_blank" rel= "noopener">https://www.xyplanningnetwork.com/27</a></p>

Ep #28: BONUS EPISODE - Alan and Kitces Unhinged (Mailbag Style!)

Behind the Advisor, an XYPN Podcast, takes you behind the scenes of what it really takes to launch, run, and grow a successful fee-only financial planning firm. Through candid conversations with industry leaders and real-life advisors, we uncover the challenges, victories, and lessons learned along the way. Whether you're starting out or scaling up, this podcast delivers the front-line insights and actionable strategies you need to build a thriving, purpose-driven firm—on your terms.