Behave And Design
Behave And Design
Daniel Irala
1.3 The Journey Mapping Framework - The Missing Layer
15 minutes Posted Sep 22, 2025 at 5:00 am.
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Why do we struggle with routines even when we know what to do? In this episode, Daniel shares a personal discovery that transformed his approach to journey mapping. While mapping his chaotic morning routine, he uncovered a third, invisible layer that most journey maps miss: cognitive load.

Learn how 50+ micro-decisions before 7 AM were sabotaging his mornings, why companies miss this crucial layer in employee experiences, and how to map what's actually happening in your brain. This isn't about perfect morning routines - it's about understanding the hidden architecture of your daily experiences.