This week Jo is joined by Hugo Robbins, founder of Nackt Shoes, a barefoot footwear lifestyle brand. Hugo and Jo talk about why he believes feet are not broken and just need room to move, the case for treating the body as something that adapts and strengthens rather than wears out and what it’s like conquering the Munros with no shoes on. They chat about the generational craft of shoemaking and how the shoe really IS on the other foot as he’s brought in his younger brother to the business, who is now his boss. Hugo reveals a hotel buffet strategy built entirely around reps over weight and the (slightly) chaotic reality of starting a footwear brand by stashing 300 pairs of shoes in your Mum’s kitchen…

 

Follow Hugo Robbins (nackt shoes):

Website:https://nacktshoes.com/

Instagram: https://www.instagram.com/nacktshoes/?hl=en-gb

 

Follow Jo Hutton:

Instagram: https://www.instagram.com/johuttonyoga/

Substack: https://substack.com/@johuttonyoga

YouTube: https://www.youtube.com/@BeforetheWorkBegins

 

Listen wherever you get your podcasts. 🎙️

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beforetheworkbegins.substack.com