We've been through uncertain economic times before. But today's challenges seem to be hitting us from every direction.

The knee-jerk reaction throughout the world of business is to cut marketing expenses. Yet the old adage in the world of content creation and promotion is quite different: when times are good, you should advertise; when times are bad, you MUST advertise.

This episode considers the economic uncertainties in today's world for small and large business leaders - and advises redeploying existing resources as part of a trajectory of investing more strategically. Specifically, this episode looks at podcasting as one of the newest - and increasingly valuable - components in a company's arsenal. Podcasting isn't used widely in the business world, and this episode explains why it should be.

Harnessing your audio messaging represents "sound" business advice.

Podcasting - Explained! and Podcasting - The Companion Handbook are available through dozens of retailers globally, including Amazon, Barnes and Noble, Walmart, Target, Waterstones and McNally Robinson. Also check out Henley Point for more information.