In podcasting, we've learned from the experiences of radio and television. And the formula that incorporates music is not just powerful, but time-tested. Music helps reinforce the listening experience, helps heighten the message, and can augment how memorable an episode is with someone. It's all part of branding the program. Listen to this episode to hear examples of musical augmentation of branding, and why music should be considered as an important part of your your podcast production.