One of the greatest benefits of a cluster of small businesses is the character it gives to a neighbourhood or community. Small businesses are vital to creating that "main street" feel, giving your community one of its central draws. We need those small businesses, and we need the big ones, too. This episode discusses how The Walmarts and Amazons of the world make their contributions, despite popular criticism against them -- and why some of that popular criticism is a little contradictory and lacking a consistent logic. In fact, without these "big guys", this episode argues, our communities would likely not be as economically robust.