Soundmarks. Sound trademarks. Sound logos. Whatever you call them, they are one of the tools of sound branding. They are the acoustic equivalent of a visual logo, and, when used with visual properties, they have the potential to be very powerful identifiers of a product or service. This episode, like most in this podcast, do not make or intend to make money. The sound clips used in this episode are presented for information and discussion purposes, and have not been otherwise edited or reproduced.