ICONIC Magazine®
ICONIC Magazine®
Jennifer Leigh, Editor-in-Chief of Iconic Magazine®
The Business of Second Chances: Emily O’Brien on Building Comeback Snacks
34 minutes Posted Aug 24, 2026 at 10:00 am.
Welcome to ICONIC
Meet Emily O’Brien
How one trip changed everything
The moment Emily realized what was happening
Returning home and getting caught
Arrest, bail and house arrest
Choosing accountability and a comeback
How popcorn became Comeback Snacks
Building a community-powered business
Building the brand from prison
Making every day count and starting over
Finding the light after the darkest chapter
Why everybody has a comeback story
What’s next for Comeback Snacks
Where to find Comeback Snacks
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Show notes
Your darkest chapter does not have to define the life you build next. In this episode of ICONIC, Jennifer Leigh is joined by Emily O’Brien, founder of Comeback Snacks, for a powerful conversation about second chances, entrepreneurship, accountability, and turning adversity into purpose. Together, they explore how Emily transformed one of the darkest periods of her life into the foundation for a bright, purpose-driven business, what it means to rebuild after everything changes, and why our har...