ICONIC Magazine®
ICONIC Magazine®
Jennifer Leigh, Editor-in-Chief of Iconic Magazine®
How Amy Welsman Built Paume by Ignoring Hustle Culture
56 minutes Posted Jul 27, 2026 at 10:00 am.
0:00
56:15
Download MP3
Show notes
Everyone wants fast success. Amy built something designed to last. In this episode of ICONIC, Jennifer Leigh is joined by Amy Welsman, founder and CEO of Paume, a premium hand care brand redefining everyday essentials through thoughtful design, sustainability, and innovation. After helping scale Knix into one of Canada's most recognizable consumer brands, Amy took everything she learned about branding, retail, and entrepreneurship to create Paume, a company rooted in purpose instead of pressu...