Purposeful Social Selling
Purposeful Social Selling
Kristen Boss
The Purposeful Social Selling podcast is for the modern day network marketer and social seller. Kristen is a top business coach who specializes in teaching marketing and mindset in today's online world. She coaches in more than 12 different companies and is the creator of The Social Selling Academy- the premier live coaching program for today's social seller. Each week she brings practical tips, strategies, and heart felt truth for what it takes to have success in today's online space. She brings a fresh and compelling take for the entrepreneur who is looking to serve with purpose, authenticity, and service.
68. Healing Your Money Story
Have you ever shied away from selling a bigger price point to a customer because you didn't think they could afford it? Or what about putting off investing in your business because you have a psychological issue with debt? Believe it or not, your thoughts on money can affect more than your business’s bottom line.   Your personal beliefs about finances are what Kristen calls your money story, and this week she's going to explain how your own money story can keep you from showing up in your business. And (of course!) put you on a track to healing.   Here are a few highlights:   The 4 phases to work through in order to heal your relationship with money Kristen’s personal book recommendations for anyone needing guidance in how to create their money story Explaining Appropriate vs Inappropriate vs Strategic debt Why you should never stop investing in your business How to know when you’ve healed your relationship with money   Without healing your personal money story, you put fear and anxiety in the driver's seat. This affects how you sell and serve your audience. Before you give someone else the keys to your success, try and heal the narrative and live your own money story.  You Are a  Badass at Making Money by Jen Sincero Money, A Love Story by Kate Northrup Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question   Connect with Kristen:   Do you have a business full of customers and almost no builders? You're in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.   If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Get all the details and join the waitlist here.
Sep 12
33 min
67. Relational Reachouts
To DM or not to DM? That is the question. And the answer may not be what you’d expect.   In the world of social selling, we’re often so focused on the selling part that we totally forget about how to do the social aspect in a way that serves our audience. This week on the podcast, Kristen talks about the importance of reaching out and engaging with a relational mindset and how consistency once again is the driving force behind your future success as a network marketer.   Listen in as she works through these important topics:   Transactional vs. Relational reach-outs and how they can affect your bottom line Why success isn’t found in your follower count The importance of prioritizing your influence and authority through consistency How social media rewards relational reach-outs Explaining the Know/Like/Trust factor and why it should be the foundation of your online presence   The bottom line to this age-old issue is that you’re giving them incomparable value by having meaningful and relational conversations with your audience. As Kristen always says, ‘Selling is serving, and serving is selling.’ When you approach selling with a servant’s heart, it becomes easier to focus on your audience’s needs. Quiet the expectations, and leave your agenda at the door.    Double book bonus ends TONIGHT! When you join the Social Selling Academy before midnight tonight PST, you’ll receive printed copies of the Confident Copywriting book and the Organic Marketing book. Over 100 pages of marketing and copywriting gold mailed directly to your front door! Join the Social Selling Academy here: https://thesocialsellingacademy.com/   Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question   Connect with Kristen:   Do you have a business full of customers and almost no builders? You're in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.   If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Get all the details and join the waitlist here.
Sep 5
33 min
Back to School Book Bonus Announcement
Double book bonus this weekend! You’ll receive printed copies of the Confident Copywriting book and the Organic Marketing book when you join the Social Selling Academy from Friday, September 3rd until Monday, September 6th at midnight PST. The Confident Copy Book  >>> 52 pages that teach you how to write sales copy in your social media captions so that you can increase your sales conversions and attract the most qualified leads to you. In this book you learn the exact framework you need to increase your engagement and your sales conversations without having to message people to see if they are interested in your product. WIth the proven framework, you will have people in YOUR DM’s asking YOU about your product. They will come already sold. The Purposeful Organic Marketing Book >>> 50 page workbook that walks you through the exact steps to leverage your warm market and seriously grow your cold market- with qualified leads. In this workbook, you will learn how to grow your audience and how to make meaningful connections with your target market. This book covers Facebook AND Instagram strategies. This book alone will give you a simple plan of action in your day to day business activities that helps grow your audience and never run out of leads. You will save hours of precious time because you are no longer wondering who to engage with, how to connect with people, or WHERE to find people. This book solves all of those problems. That's over 100 pages of marketing and copywriting gold mailed directly to your front door! Join the Social Selling Academy here: https://thesocialsellingacademy.com/
Aug 31
5 min
66. The Big Mo
Momentum in business can be defined as ‘the force that propels your business forward.’ At the beginning of the pandemic, many network marketers saw big booms in their sales and recruiting, which led to a belief that once everything went back to normal, they’d be back at square one. With no momentum in sight.   Kristen is here to tell you that this is most definitely not the case. In this week’s episode, she talks about what it takes to create momentum and how to harness it into something that can launch you into the 6-figure earner’s bracket.    Let’s dig into a few highlights:   How to tell if you’re using your business as an emergency kit and the dangerous cycle that can create Why believing an outside source is responsible for your success steals your power Kristen explains what the essential building blocks are to creating true momentum The (not so) secret to getting your momentum to carry over to your team Why your messaging matters when recruiting, and how it can affect attrition   When you believe that your success happened by chance, you fuel the false narrative that you had nothing to do with it. The truth is that consistent messaging and commitment to your audience is what drove your success. Not a circumstance. Take the win, pat yourself on the back, and keep going.   Double book bonus coming this weekend! From Friday, September 3rd until Monday, September 6th at midnight CDT, you’ll receive printed copies of the Confident Copywriting book and the Organic Marketing book when you join the Social Selling Academy. Over 100 pages of marketing and copywriting gold mailed directly to your front door! Join here.   Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question   Connect with Kristen:   Do you have a business full of customers and almost no builders? You're in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.   If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com   Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Get all the details and join the waitlist here. 
Aug 29
24 min
65. Month End Magic or Mania
In the world of network marketing, seeing the end of the month creep up on the calendar can cause panic to kick in. You need one big push to hit rank or to make your income goal, and there’s only so much time left. It can be tempting to jump into hustle mode: messaging all the people, desperately posting all over Instagram, staying up all hours…   Kristen calls this frenzy Month End Mania, and it doesn’t have to be inevitable. She’s back this week with some hard to hear truths about how setting goals and being okay with failure can free you up to experience the magic instead of the mania.    Here are a few points you don’t want to miss:   How to identify when you’re in ‘Month End Mania’ What happens when you decide not to make failure an identity  The dangers of glorifying the word ‘obsession’ Signs that you’re in a co-dependent relationship with your business The most surprising byproduct of ‘Month End Magic’  How consistency and commitment are the foundations to stress-free success   Instead of jumping straight into the mania, take a moment and give yourself grace. Don’t trust the negative thoughts and allow yourself the space to fail. Let this month be the first month you experience the magic.   Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question   Here’s how to connect with Kristen:   Do you have a business full of customers and almost no builders? You're in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.   If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com   Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Get all the details and join the waitlist here. 
Aug 24
40 min
64. Marriage and Business
Being successful can often come at a price. And all too often that price is paid by those who are closest to us. It’s easy to get tunnel vision when running a network marketing business: checking your phone at all hours, missing family time to run a meeting, or simply forgetting to check-in with your spouse over who’s turn it is to wash the dishes.   Instead of assuming they’ll always have your back, we need to be mindful and gracious of those who support us along our journeys as business owners.    This week Kristen shares the ins and outs of what it looks like to have a thriving business and the challenges of maintaining a healthy marriage.   Here are a few other tid-bits from today’s episode:   Why there is no such thing as overcommunicating The importance of creating and managing each others expectations Kristen’s story of how she and her husband learned to prioritize their relationship in ‘the thick of things’ How being in a hustle mindset can harm your marriage Why your spouse may not want to quit his day job (and why that’s ok!) Part of the joy and fulfillment of being successful is having someone to share it with. When we lose sight of what’s important, we run the risk of alienating the very people we hoped to help. But when we work towards enriching and protecting our relationships, it allows us to share the celebration of our success with those we hold dear.   Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question   Here’s how to connect with Kristen:   Do you have a business full of customers and almost no builders? You're in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.   If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Get all the details and join the waitlist here. Applications open again in January 2022.
Aug 15
26 min
63. Motherhood and Business
“How do you have time to do it all?” is one of the most frequently asked questions Kristen receives. Today she’s sharing more about her journey as a mother and a business owner and how that relationship has evolved over the years.   Why Kristen believes balance is achievable The 3 most important things to know and decide to find “balance” The one emotion that is always available to you as a mother Kristen’s life and early burnout as a mom and business owner What her mom shared that shifted her out of self-judgement The best questions to ask yourself to create your own vision of growing a business as a mom   There are plenty of opportunities to fall into the trap of “compare and despair” with social media and Pinterest at our fingertips. But Kristen wants you to know that you get to choose and shape your own motherhood journey. You are the one walking and living in it, not anyone else you see in your Instagram feed.   Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question   Here’s how to connect with Kristen:   Do you have a business full of customers and almost no builders? You're in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.   If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Get all the details and join the waitlist here. Applications open again in January 2022.
Aug 8
38 min
62. When it's Not Working
We’ve all had a bad day, or a bad week. Heck, maybe even a bad month. Maybe you’ve contemplated jumping to another company, or quitting all together because it’s just not working. You may not know it, but there is real danger in how we talk to ourselves during those times of low belief and frustration.     In this week’s episode, Kristen is fired up about the untruths we tell ourselves when things aren’t working out. She talks about how our brains are wired to seek out problems, and how you can change the roadmap and earn true success. Without feeling guilty or ashamed.     So make sure you’ve got your big girl pants on this week, as Kristen gives us all a dose of tough love. Here are a few key points from this episode:   Why Kristen wants to invite you to take the word ‘should’ out of your vocabulary How a negative mindset can show in your content (and scare off potentials) An explanation of what Kristen calls the ‘How Hunt’ and why problem solving from a negative space is less effective The importance of breaking the cycle of reaffirming negative thoughts How Kristen uses her evaluation process to help students find what is working     When things get hard, it’s easy to throw your hands up and scream that nothing is working. But when you calm down, evaluate the truths, and stop pointing fingers, you open the doors to meeting your true potential.       If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com     Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question   Download the 3-Day $7 training SUSTAINABLE SUCCESS for SOCIAL SELLERS where Kristen will be going to be giving you the exact tools you need to have success in today’s social selling landscape. Without creating more confusion, complicated algorithms, frustrating funnels, or sales scripts. Check it out here.   Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Get all the details and join the waitlist here. 
Aug 1
29 min
61. Conditional Leadership
When you first decided to jump into network marketing, no one told you how demanding it would be to lead your own team. The weekly calls, the check-ins, and not to mention onboarding new members and keeping up morale. You only have so much energy to go around, and it can be disheartening to put in so.much.effort, only to feel like you’re wasting your time.   It can be easy to stop showing up when you feel like you’re unappreciated. Or to put off those weekly calls until enough people show up for it to feel ‘worth it.’   Kristen calls this conditional leadership. This week, she talks about how showing up even when no one is watching can be the most powerful skill in your leadership toolbox. Join us as Kristen shares the ultra-inspiring story about her start in coaching (surprise! It didn’t happen overnight!!), and how choosing unconditional leadership led her on the road to building a multi-million dollar business.   Here are a few more takeaways from this week’s episode:   Kristen defines what conditional leadership looks like Why setting boundaries can protect your energy to prevent burnout Showing up in a crisis - why it’s the most difficult, but also the most crucial time to be present as a leader How to avoid the uphill battle of rebuilding trust with your team The transformative change that happens when you believe your time is never wasted   It can be a slippery slope once you decide to set conditions for when to show up as a leader. You may already know what your leadership looks like when you feel ineffective. But what would your leadership look like if you showed up, no matter what?   Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Applications open TODAY click here to apply   If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com   Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question Download the 3-Day $7 training SUSTAINABLE SUCCESS for SOCIAL SELLERS where Kristen will be going to be giving you the exact tools you need to have success in today’s social selling landscape. Without creating more confusion, complicated algorithms, frustrating funnels, or sales scripts. Check it out here.
Jul 25
23 min
60. Handling the Haters
Just like the argument over whether pineapple belongs on pizza (it does!), network marketing is a topic everyone has an opinion on. And surprise, not everyone thinks it's awesome. If you’ve been in this business for any length of time, you’ve probably attracted your fair share of haters.    Well, Kristen isn’t having any of it.    Today she talks about why network marketing has gotten a bad wrap in the past and how she’s made it her personal mission to change that perception. Listen in as Kristen talks candidly about her first time being recruited,(spoiler alert! It didn’t go well) and how that experience changed the way she interacts with her own haters.   Here are a few key takeaways from today’s episode:   Why engaging with haters can steal your energy from those you’re meant to serve Changing negative opinions through actions vs words Why you should have compassion for your haters How “Hey Girl” marketing tactics give the industry a bad name and what to do instead Why you should never create content from a defensive mindset   The tide is changing in the network marketing industry. With Kristen’s approach at marketing and her ‘anti-hustle’ views it’s no surprise that people are returning to this business model like never before. So before you engage with your haters, take a deep breath and remember: you can’t reach everyone. Serve those you’re meant to serve and do it with integrity.   Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Applications open on Monday July 26th! Get all the details and join the waitlist here.   
Jul 20
25 min
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