My guest today is Josh Spector, a writer, podcaster, and consultant. He also runs an engaging newsletter over at fortheinterested.com.
Josh has been publishing the For The Interested Newsletter for almost seven years. It exists to help creative entrepreneurs grow their audience and business.
Around a year ago, Josh launched the podcast I Want to Know. It's a three-question podcast. Guests come on and ask three questions about things they're struggling with, trying to figure out how to grow their audience or business.
Josh also operates as a consultant, offering clarity calls where he takes people through his framework to help them develop their strategy for audience growth.
In Josh's words, "In order to build an audience, you have to provide value."
"You want to help a specific person who's at point A get to point B. And your content, your product, your social posts, your services, whatever you're doing — free or paid — is the bridge that gets them from point A to point B."
In this episode, we discuss:
- Providing value for your audience
- Getting the total value out of the content you create
- Leveraging social media
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