Beauty Biz Bffs
Beauty Biz Bffs
Kasey Boone and Lorena Ashmore
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TWO GIRLS, ONE DREAM. A fresh, unfiltered behind the scenes of two licensed esthetician business owners talking all things beauty, business, and everything in-between. With over 20 years combined experience in the industry, Kasey and Lorena have grown successful brick and mortar / e-commerce businesses in Los Angeles and a die-hard following on social media focused on sharing tips and tricks. This led to the creation of “Beauty Biz BFFs’ and together they hope to continue to change the beauty industry by recognizing true creatives and professionals that are breaking the mold.
Breaking the Stigma and Embracing Anti-Aging Products through TikTok with Foreo
In this episode, we're back with Pavllo Zengo and Beki Hoxha of FOREO to take on the aging stigma. They also introduce FOREO’S BEAR Range and share how they use TikTok for their brand.ResourcesBeauty Biz Bffs x FOREO EpisodeCheck out FOREO: Website | TikTok | InstagramFOREO BEAR RangeEpisode HighlightsTaking on the StigmaWe have to change how we see and talk about things to change the way we use them.FOREO BEAR RangeThey offer the microcurrent facial treatment found in spas from the comfort of your home. They also have a patented anti-shock system that makes them safer and easier to use.They are powerful for professional use and safe enough for an individual consumer.Using it is like going to the gym, where you have to consistently use it every day.TikTok as a Platform StrategyTikTok is an unfiltered individuality platform that caters to the message of FOREO’s products.They always start by highlighting the product. They also analyze what technology is available.Unlike other platforms, you don't control the narrative on TikTok; the narrative has a creative life of its own.The TikTok SpaceIt's not yet oversaturated.The less conservative you are, the better.Try to find a new formula on different platforms to show a whole new side of your product.Working Out Your Face Muscles with BEARFOREO BEAR loosens up your face to help you express yourself more effectively.It also helps if you're using skin care products regularly to stimulate facial muscles.Listen to the full episode to learn more BEAR tips and tricks!This Episode Is Brought to You by:HUM NutritionHUM Nutrition is the leading beauty nutrition brand with its unique and effective formulas proven by clinical research. Take their quiz to get individualized product recommendations from their team.Use the code beautybiz and get 15% OFF your first order of $29 or more.Glow Beauty BarGlow Beauty Bar offers dermaplaning workshops and courses on selling with integrity. Their next ZOOM chat is on November 29. Use our discount code beautybizbff to get 15% OFF.YonkaYonka is a botanical-based skincare brand offering French-made luxurious skin care products for a therapeutic beauty experience. Get 20% OFF your first purchase when you use the promo code YONKA20.Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at hi@beautybizbffs.com to get started.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
Nov 24, 2020
30 min
Just start...Working for someone else and why it has perks
In this episode, we talk about the benefits of working for someone else first. We promise it can be the most fulfilling career decision you’ll ever make.ResourcesGet free resources when you sign up for ASCP insurance!FREE STICKERS! Give us a review on iTunes and email us a screenshot at beautybizbffs@gmail.com.Listen to The Waxing Podcast by Kirsten Goetzelman.Episode HighlightsWorking for Other PeopleYou need to get experience from other people before putting up your business.You may come across unpleasant things, but you can find positive things too.Grow your skill set first.Pros of Working for Other PeopleYou don’t have to do all the dirty work.They already have a system.You get paid training.They help you set goals, and you learn how to reach them.You get to establish your clientele.Tips When Working for Someone ElseBe proactive in asking for help or guidance.Don’t be afraid to talk to your boss.Look at the positive side of learning from experience.Don’t be in such a rush.Pay attention to the good and bad things.This Episode Is Brought to You by:HumTake a 3-minute quiz and get individualized product recommendations from their team of registered dietitians to help bring your skin, body, hormones, and mood into balance. Use the discount code beautybiz to get 15% off your first order of $29 or more.https://www.humnutrition.com/BetterHelpEnjoy 10% off your first month of e-counseling using the discount code beautybizbffs. Click the link below to sign up.https://www.betterhelp.com/beautybizbffsHelloFreshGet $80 off their meal plan service, including free shipping on your first box, when you use our discount code biz80. The discount code automatically applies when you click the link below.https://www.hellofresh.com/biz80Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at hi@beautybizbffs.com to get started.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
Nov 17, 2020
35 min
How to Scale Your Business + Hot Topics and Burning Beauty Biz Questions Answered
This episode's interview  is sponsored by Eby.In this episode, we answer some questions from you! Then, we chat with Renata Black to learn how EBY Underwear provides microfinancing for women around the world.Resources● EBY Underwear’s ​Instagram● Subscribe​ to EBY Underwear. Get 20% off your first order using the code ​beauty20​. Episode HighlightsCharging Convenience Fees● Don’t charge your client for the convenience fee.● Bundle the convenience fee into the price of your services.How to Start Selling Your Product● Figure out if people are interested in your product first.● Start with a small stock, and then scale once you earn more.● Keep reinvesting into your business.● Don’t expect to pay yourself immediately.● Start with a microloan. $100 can go a long way.About Renata and EBY Underwear● Renata and Sofia Vergara co-founded EBY Underwear.● Renata used her microfinance background to help women start their businesses withsmall loans.● EBY Underwear does this by giving 10% of their revenue to provide microfinancing forwomen.Business Tricks amid COVID-19● Adapt to any situation.● Anticipate needs.● Nurture your team’s relationship.● Connect with your subscribers.This Episode Is Brought to You by: Face Reality SkincareGet online training for acne treatment for $0! Purchase the training course for $500, and get a $500 product credit once you complete it. Follow the link below to get certified. https://pros.facerealityskincare.com/Care/ofCare/of provides you with daily vitamins to help you feel your best and support your long-term goals. Take their ​5-minute online quiz​ to get supplements tailored to your wellness goals and needs.Use our discount code ​biz50​ to get 50% off your first order. The discount is automatically applied in the link below.https://takecareof.com/p/biz50Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at ​hi@beautybizbffs.com​ toget started.Support the Show● Sign up for our FREE ​weekly workbooks​.● Check out the Beauty Biz BFFs podcast ​show notesSupport the show (http://beautybizbffs.com)
Nov 10, 2020
49 min
What’s Your Definition of Success? Our perspectives on success and how you can redefine it along your journey.
In this episode, we talk about our transition from being solo renters to brand owners. We discuss our perspectives on success and how we continuously redefine it along our journey. Episode HighlightsMeasuring Success● There’s no way to measure success because everyone has their own definition of it.● Your idea of success can change over time.● Success can both be subjective and objective.Maintaining Success● You need to keep elevating your business.● Create healthy boundaries between your business and personal life.● List and prioritize your goals.● You decide what comes next.Burning Out and Transitioning● Bounce back and refuel after burning out.● Don't “crash and burn”; sometimes you won't recover from that.The Rinse-and-Repeat Process● It involves looking for clients, providing products, adding value, and creating content.● There’s a difference between selling a product and providing a full experience.● Evaluate yourself in terms of where you are right now.This Episode Is Brought to You by: EyeCandy Glam LashesEyeCandy Glam Lashes offers pre-fanned lashes that help lash artists work smarter, not harder. Follow the link below and use the discount code ​beautybiz15​ to get 15% off your first order. https://eyecandyglamlashes.com/BetterHelpBetterHelp is the largest platform for your e-counseling needs. Get started today and enjoy 10% off your first month through the link below. The discount code ​beautybizbffs​ will be automatically applied.http://betterhelp.com/beautybizbffsHelloFreshGet fresh, pre-measured ingredients and mouthwatering seasonal recipes delivered right to your doorstep. Get $80 off your first month, including free shipping on your first box, when you use our code ​biz80​ or shop through this link.https://www.hellofresh.com/biz80Want to Sponsor Our Show?We accept advertising and sponsorship requests. Please email us at ​hi@beautybizbffs.com​ toget started.Support the Show● Sign up for our FREE ​weekly workbooks​.● Check out the Beauty Biz BFFs podcast ​show notesSupport the show (http://beautybizbffs.com)
Nov 3, 2020
1 hr
Waxing, Niching Down, and Finding Confidence as an Esthetician
In this episode, we share our conversation with Kirsten Goetzelman on The Waxing Podcast. We talked all about thriving in the beauty industry, niching down, finding confidence, and more.ResourcesThe Waxing PodcastThe Waxing GuideKirsten’s InstagramBuy your tickets for The Virtual Lash Conference!We’re speaking at ICES! Download their app for details.Glow Skincare: website, InstagramDearLashLove: website, InstagramEpisode HighlightsThoughts on Waxers and WaxingYou can get clients for life if you’re good at waxing.Finding Your Place and Niching Down in the Beauty IndustryYou don’t have to niche down right away.Have realistic expectations.Find where you feel most fulfilled and comfortable.Explore and decide where to focus to be efficient.Niching down helps build longevityContent Creation on InstagramBe real and show who you are. Don’t pressure yourself.Just share your services, thoughts, and what you enjoy doing.Start small and get into the habit.Managing BurnoutSit down and reevaluate.Pay attention to your body and work around your goals.Be okay with your pace.Being ConfidentOwn your craft and make your clients feel welcome.Let your clients know you feel 100% with what you’re doing.This Episode Is Brought to You by:HumHum offers vitamins and supplements based on your beauty goals, backed by clinical results. Take a 3-minute quiz and get individualized recommendations from their team. Use discount code beautybiz to get 15% off your first order of $29 or more. Learn more by clicking the link below.https://www.humnutrition.com/EyeCandy Glam LashesEyeCandy Glam Lashes offers pre-fanned lashes that help lash artists work efficiently and smarter, not harder. Use discount code beautybiz15 to get 15% off your first order. Shop through the link below.https://eyecandyglamlashes.com/Want to Sponsor Our Show?We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.https://www.advertisecast.com/BeautyBizBffsSupport the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
Oct 27, 2020
52 min
Time Batching Your Side Hustle and Breaking the Stigma in the Lash Industry with EyeCandy’s Michelle Stovall
In this episode, we talk about how our businesses are evolving. We also have a segment with Michelle Stovall of EyeCandy Glam Lashes. Her brand promotes ease in lashing and breaks stigmas in the lash industry.ResourcesHire through UpworkBeauty Biz Bffs with Ali Grant from Be SocialSkincara We’re speaking at ICES! Download their app for more details and announcements.Get a Glow Towel™ monthly subscription.Know more about the Lash Love monthly subscription.Shop lashes and other must-haves from EyeCandy Glam Lashes. Use the discount code beautybiz15 to get 15% off your first order. Get 20% off with the code wholesale20 for a minimum order of $1000. Get 50% off eyelash serums and lash baths when you purchase a bundle of 10.Episode HighlightsHow We’re Finding Ways to GrowNow that our podcast is growing, we’ve decided to hire out.Hiring out is part of growth, especially when you feel like you’re maxed out.It’s possible to balance multiple things, but get some help when you think you need it. Another milestone we’re hitting is doing our first PR launch ever.The Stigma Against Premade LashesPremade lashes initially received backlash from the lash industry because they were made poorly.However, with high-quality products, these lashes are non-damaging, seamless, and lightweight.We shouldn't discredit artists who use them for their craft.Lash Hacks from MichelleIf you have a client with watering eyes, use adhesive wipes.If you’re a beginner who wants to try out pre-fanned lashes, the mid sharp stems are the easiest to use.This Episode Is Brought to You by:EbyEby is the perfect everyday seamless underwear subscription box with a mission. They offer undies in different sizes, styles, and colors. Click the link below to shop Eby underwear.https://shop.join-eby.com/collectionsBetterHelpBetterHelp is the largest e-counseling platform. Get started today and enjoy 10% off your first month using the discount code beautybizbffs. Click the link below to sign up.betterhelp.com/beautybizbffsWant to Sponsor Our Show?We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.https://www.advertisecast.com/BeautyBizBffsSupport the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
Oct 20, 2020
51 min
Brows, Beauty & Business with Brow Down Studio's René de la Garza
In this episode, brow artist René de la Garza walks us through the process of brow lamination. He shares tips and ideas about thriving and finding opportunities in the beauty industry.ResourcesThe Microfiber Velvet Beauty Sponge by RenéBrow Down StudioBrow Down Studio CollectionRené’s brow lamination virtual masterclassVirtual and in-person training for beauty professionalsBook a virtual skin consultation with René via email!Episode HighlightsAll About Brow LaminationIt’s a new trend in the US, but it’s been in Europe, Russia, and Asia for many years. Brow lamination breaks down the hair follicle’s inner protein chains to make the brows sculptable.It lasts for 4 to 6 weeks or longer with proper home care.Golden Nuggets from RenéFocus on your art and compete with yourself.Keep learning.Work on your Yelp page.Know your role as a service provider.Don’t be afraid to communicate things that will help you do your job better.Tips When Dealing with ClientsPosition and situate your client from the get-go.Find your gold people.Be realistic with your environment, and know how you price yourself.Tips for Doing Your Brows at HomeDon’t try to tweeze or wax your brows.Comb your brows downward and trim hair by hair instead.René’s Latest ProductIt is a microfiber latex-free velvet sponge.Remember to change beauty sponges every month.The sponge gives a really nice finish, and it is very soft.René also sells castor oil for brow strengthening and conditioning.This Episode Is Brought to You by:Face Reality SkincareGet the most effective online training for acne treatment for a net cost of $0! Purchase the training course for $500, and get a $500 product credit once you complete the course. Follow the link below to get certified.https://pros.facerealityskincare.com/ Want to Sponsor Our Show?We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.https://www.advertisecast.com/BeautyBizBffsSupport the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
Oct 13, 2020
1 hr 9 min
Back to Basics: Choosing Function Over Fashion + Our Checklist for New Estheticians and Lash Artists
Function and comfort come above style, and this is crucial both inside and outside the treatment room. In this episode, we share our take on the importance of function over fashion and give you our tried and tested checklist for new and old estheticians alike.ResourcesEnjoy 10% off your first month on BetterHelp through this link.Get $80 off your first month, including free shipping, on your first box from HelloFresh when you shop through this link.Get 50% off your first Care/of order through this link.Take Care/of’s five-minute online quiz to tailor your supplements to your wellness goals.Sign up and save on ASCP insurance + get free resources!Skin CeuticalsSkin ScriptWubbies® Embossed Disposable TowelsWe’re giving away FREE FUN STICKERS! Give us a review on iTunes, screenshot it, and email us at beautybizbffs@gmail.com.Episode HighlightsLooking into Function & Choosing Quality over QuantitySome furniture may be cute for Instagram, but not comfortableInvest in things that can last a long time.Determine your non-negotiables.We all have that one thing we splurge on. Own that part of you, but also be aware of it.It’s better to pay the price for quality than buy multiple things you won’t end up loving.Tips When Starting as an EstheticianFocus on the tools you need for your services.Figure out contracts, and don’t forget about insurance.A Checklist of Basic ToolsGet a massage bed and a good stool.Gloves are very essential, as well as a disinfectant and a disinfectant tray.For lash artists: a good pair of tweezers, adhesives, and a supply of good quality lashes.Things to Remember When Dealing with ClientsDo not be afraid to communicate with them.Guide them into the treatment room every step of the way.More Noteworthy TipsUse professional-grade skincare in your back bar.Find a supplier you believe in.Always have back up supplies.Keep your lash cart neat.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
Oct 6, 2020
1 hr 2 min
Dos & Dont's in the Treatment Room That You Should Live by
If you’re in the service industry, you need to stay on your toes when it comes to serving your clients. In this episode, we cover the dos and don’ts in the treatment room that we swear by.ResourcesGet Glow Skincare’s Glow Towel monthly subscription.Learn more about Dear Lash + Love’s Lash Love monthly subscription.Enjoy 10% off your first month on BetterHelp through this link.Schedule a coaching call with us! To know more, send us an email at beautybizbffs@gmail.com.We’re giving away FREE FUN STICKERS! Give us a review on iTunes, screenshot it, and send us an email at beautybizbffs@gmail.com.Episode Highlights3 Dos in the Treatment RoomDo stay on schedule. Give yourself more time in between clients.Do dress professionally. Look clean and put together.You do deserve clients that respect you.Your clients can be your friends, but business is business, and it needs to be respected.3 Don’ts in the Treatment RoomDon’t text or call to move around people’s appointments. Have a system for making appointments.This is your business—don’t let your clients run the show.Learn how to set boundaries with clients, but always be respectful.Don’t get comfortable, especially with client friends.When you get too comfortable, you allow your clients the opportunity to second-guess you and your services.Final Thoughts on Our Dos & Don’tsDon’t let people treat you wrongly. Never lose sight of what’s important. Remember that you’re in the service industry. You always have to be there for others.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
Sep 29, 2020
52 min
Proven Tips & Tricks to Build Clientele with the OG Esthetician, Renée Rouleau
Building a solid clientele is one of the foundations of a successful business. If there’s one esthetician who can attest to this, it’s Renee Rouleau, an OG in the beauty industry. In this episode, she got us covered with tips on building long-lasting connections.ResourcesSign up on Podcorn to explore sponsorship opportunities for your podcast.Get 10% off Esthetician and Spa Supplies’ hydro exfoliator and oxygen pod when you use our code BFF. Follow them on Instagram as well.Enjoy 10% off your first month on BetterHelp through this link.Check out Renee Rouleau Skincare’s website and Instagram.Schedule a virtual consultation with Renee Rouleau Skincare.Check out Renee’s blog.Episode HighlightsKeys to SuccessRenee stayed passionate over the years.She is always willing to learn, change, and evolve.Having a hustler mentality also helped her.Tips to Attract & Keep ClientsGive your services away for free if possible.See yourself as a personal assistant to your client.Be proactive. Anticipate your clients’ needs.Biggest No-NosNever run late for your clients.Do not move your clients’ appointments around.Tips for Aspiring EntrepreneursDon’t rush to become an entrepreneur.Have an overabundance of clients.Be prepared when you go out on your own.Always dress to impress.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
Sep 22, 2020
1 hr 2 min
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