Beauty Biz Bffs
Beauty Biz Bffs
Kasey Boone and Lorena Ashmore
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TWO GIRLS, ONE DREAM. A fresh, unfiltered behind the scenes of two licensed esthetician business owners talking all things beauty, business, and everything in-between. With over 20 years combined experience in the industry, Kasey and Lorena have grown successful brick and mortar / e-commerce businesses in Los Angeles and a die-hard following on social media focused on sharing tips and tricks. This led to the creation of “Beauty Biz BFFs’ and together they hope to continue to change the beauty industry by recognizing true creatives and professionals that are breaking the mold.
Breaking the Stigma and Embracing Anti-Aging Products through TikTok with Foreo
In this episode, we're back with Pavllo Zengo and Beki Hoxha of FOREO to take on the aging stigma. They also introduce FOREO’S BEAR Range and share how they use TikTok for their brand.ResourcesBeauty Biz Bffs x FOREO EpisodeCheck out FOREO: Website |...
Nov 24, 2020
30 min
Just start...Working for someone else and why it has perks
In this episode, we talk about the benefits of working for someone else first. We promise it can be the most fulfilling career decision you’ll ever make.ResourcesGet free resources when you sign up for ASCP insurance!FREE STICKERS! Give us a review on...
Nov 17, 2020
35 min
How to Scale Your Business + Hot Topics and Burning Beauty Biz Questions Answered
This episode's interview  is sponsored by Eby.In this episode, we answer some questions from you! Then, we chat with Renata Black to learn how EBY Underwear provides microfinancing for women around the world.Resources● EBY Underwear’s ​Instagram●...
Nov 10, 2020
49 min
What’s Your Definition of Success? Our perspectives on success and how you can redefine it along your journey.
In this episode, we talk about our transition from being solo renters to brand owners. We discuss our perspectives on success and how we continuously redefine it along our journey. Episode HighlightsMeasuring Success● There’s no way to measure success...
Nov 3, 2020
1 hr
Waxing, Niching Down, and Finding Confidence as an Esthetician
In this episode, we share our conversation with Kirsten Goetzelman on The Waxing Podcast. We talked all about thriving in the beauty industry, niching down, finding confidence, and more.ResourcesThe Waxing PodcastThe Waxing GuideKirsten’s InstagramBuy...
Oct 27, 2020
52 min
Time Batching Your Side Hustle and Breaking the Stigma in the Lash Industry with EyeCandy’s Michelle Stovall
In this episode, we talk about how our businesses are evolving. We also have a segment with Michelle Stovall of EyeCandy Glam Lashes. Her brand promotes ease in lashing and breaks stigmas in the lash industry.ResourcesHire through UpworkBeauty Biz Bffs...
Oct 20, 2020
51 min
Brows, Beauty & Business with Brow Down Studio's René de la Garza
In this episode, brow artist René de la Garza walks us through the process of brow lamination. He shares tips and ideas about thriving and finding opportunities in the beauty industry.ResourcesThe Microfiber Velvet Beauty Sponge by RenéBrow Down...
Oct 13, 2020
1 hr 9 min
Back to Basics: Choosing Function Over Fashion + Our Checklist for New Estheticians and Lash Artists
Function and comfort come above style, and this is crucial both inside and outside the treatment room. In this episode, we share our take on the importance of function over fashion and give you our tried and tested checklist for new and old estheticians...
Oct 6, 2020
1 hr 2 min
Dos & Dont's in the Treatment Room That You Should Live by
If you’re in the service industry, you need to stay on your toes when it comes to serving your clients. In this episode, we cover the dos and don’ts in the treatment room that we swear by.ResourcesGet Glow Skincare’s Glow Towel monthly...
Sep 29, 2020
52 min
Proven Tips & Tricks to Build Clientele with the OG Esthetician, Renée Rouleau
Building a solid clientele is one of the foundations of a successful business. If there’s one esthetician who can attest to this, it’s Renee Rouleau, an OG in the beauty industry. In this episode, she got us covered with tips on building long-lasting...
Sep 22, 2020
1 hr 2 min
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