Show notes
Lisa Z. Lindahl is an award-winning inventor, artist, author, and entrepreneur best known for transforming women’s sports with her 1977 invention of the first sports bra, the Jogbra. As CEO of JBI Inc. from 1977–1992, she helped shape a global industry, earning ten patents and seeing her invention archived at the Smithsonian National Museum of American History and even displayed at The Metropolitan Museum of Art as a “revolutionary piece of women’s undergarments.” In 1999, she co-founded Bell...



