Irwin Hipsman is the Customer Marketing Director at Forrester and Top 100 CMA Influencer. Irwin was recently at Forrester’s B2B Summit North America, and he came away excited about the themes he noticed from the keynote sessions that are directly relevant to customer marketing, especially in encouraging marketers as a whole to be much more...

Saying Goodbye and Reflecting on Three Years of Beating The Drum with Margot Leong

Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.