Alison Bukowski is the Senior Director, Customer & Product Marketing at PeerSpot. I’ve been getting a lot more questions lately on topics that are more about long-term career paths and managing and structuring your customer marketing team. Alison is one of the customer marketing leaders I’ll be bringing on to focus on these areas and...

Mapping Your Advocacy Efforts To Different Stages of the Lifecycle with Kate Mahon

Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.