Cristina Seckinger is the Senior Customer Marketing Manager for the Americas at Qlik. Prior to that, she was the first customer marketer at OnShape, a SaaS product development platform. Cristina shared her experience launching their user conference, OnShape Live, why they decided to go 100% live instead of simulive and how adopting a customer idea...

Learning From B2C to Design Engaging Advocacy Programs with Luis González

Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.