Trish Borrmann is the Director, Customer Advocacy at ServiceNow. Trish really enjoys working with the C-suite and recently helped launch an executive reference initiative to bring in more C-suite customers to participate in thought leadership opportunities. We talked about the channels she utilizes to reach the C-suite, what to keep in mind when working with...

Reflecting On Customer Advocacy’s Evolution and What’s Coming Next with Deena Zenyk

Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.