Imaan Virani is the Global Customer Marketing Manager at Adthena. She started off in the consumer marketing world at General Mills, then moved into product marketing and customer marketing in the tech world. We talk about how to lay the groundwork for the first several months in a new role, the resources she leaned on...

The Importance of Showcasing Your Customer’s Customer with Daryl Stickley

Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.