Beating The Drum
Beating The Drum
Margot Leong
The Shift Towards Authenticity in Customer Content with Lauren Locke-Paddon
33 minutes Posted Aug 10, 2021 at 2:00 pm.
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Show notes
Lauren Locke-Paddon is VP of Customer Success at Vocal Video. She’s previously worked at companies like TechValidate and SurveyMonkey and came on the show to talk about the shift she’s seen towards increased authenticity in customer marketing. On this episode, we cover: What “authentic” content really means The importance of letting the genuine story really...