On this episode, I had a blast chatting with Brittany Rolfe Hillard, VP, Customer Engagement and Advocacy at WalkMe about some of our thoughts and key takeaways from Product Marketing Alliance’s recent Customer Marketing Summit. Brittany was kind enough to watch (and in many cases, rewatch!) all of the sessions and her highlights kicked off some...

Lessons From Building EMEA Customer Marketing Programs From Scratch with Fiona Partlow

Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.