On this week’s B.E.A.M. podcast, Matt talks about three news stories relating to immersive media, marketing and AI. Listen as Matt discusses how luxury brands can engage with the metaverse and how marketers should replicate their YouTube strategy on Roblox. Finally, Matt shares how Meta’s new AI tools have boosted their advertising. You won’t want to miss these key insights!
 
Links to stories discussed:
<ul>
 <li><a href="https://jingdaily.com/posts/decoding-china-s-luxury-consumer-how-brands-are-adapting-to-new-demands">How brands are adapting to new luxury consumer demands</a></li>
 <li><a href="https://digiday.com/marketing/how-brands-from-walmart-to-loreal-are-stepping-up-their-game-in-roblox-in-2024/">How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024</a></li>
 <li><a href="https://www.axios.com/2024/08/20/meta-ai-ad-business">Meta&#39;s ad biz booms with AI</a></li>
</ul>
 
Learn more about the podcast and Super League here:
<a href="https://www.superleague.com/beam-podcast">https://www.superleague.com/beam-podcast</a> 
 
Follow Matt here:
<a href="https://www.linkedin.com/in/mattedelman">https://www.linkedin.com/in/mattedelman</a>

BONUS EP: "It's No Fluke" Crossover with Matt Edelman

Welcome to the B.E.A.M. podcast brought to you by Super League! Our host and company President, Matt Edelman, talks with marketing, innovation, creative, and strategic experts about how and why brands and IP owners are spending money to reach Gen Z and Gen A through immersive platforms and the 3D internet. In a digital landscape where more minutes are spent daily on Roblox than TikTok, B.E.A.M. is your #1 source to learn about what to Build, how to Engage users, how to Amplify your presence, and how to Measure results.