In this week’s episode, Matt is joined by James Young, EVP and Head of Digital Production for BBDO North America. BBDO is the world’s most awarded advertising agency servicing brands like Pepsi, M&amp;Ms, and Meta Quest. They discuss how the creative process works in the agency world from ideation to production. The two talk about how brands are increasingly advertising in the metaverse. James also delves into how he’s implemented generative AI into his work, like for Pedigree Rescue Doodles. Their conversation brings home the point that you don’t have to be a game publisher to have a presence in the virtual space.
Learn more about the podcast and Super League here: <a href="https://www.superleague.com/beam-podcast">⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠</a>
Follow Matt here: <a href="https://www.linkedin.com/in/mattedelman/">⁠⁠https://www.linkedin.com/in/mattedelman/⁠</a>
Follow James here: <a href="https://www.linkedin.com/in/james-young-5557631/">https://www.linkedin.com/in/james-young-5557631/</a>

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Welcome to the B.E.A.M. podcast brought to you by Super League! Our host and company President, Matt Edelman, talks with marketing, innovation, creative, and strategic experts about how and why brands and IP owners are spending money to reach Gen Z and Gen A through immersive platforms and the 3D internet. In a digital landscape where more minutes are spent daily on Roblox than TikTok, B.E.A.M. is your #1 source to learn about what to Build, how to Engage users, how to Amplify your presence, and how to Measure results.