Years ago, Shane Jackson, President of Jackson Healthcare, was stumped by the question, “Can you tell us about your culture?” His inability to answer terrified him, leading him on a path of discovery to understand what culture means so he could influence and scale it.

In this episode, Shane breaks down the benefits of being crystal clear about your organization's values. As you listen, you’ll learn how making those distinctions will help you lead, recruit, increase profit, and so much more.