What if your business could outlive you?
When Green Living Magazine was just an idea, Dorie Morales saw more than pages and print; she saw a movement. A mission. A way to leave the world better than she found it.
In this powerful episode, Dorie shares how she:
Took a leap of faith into eco-conscious publishing
Bought out her original business partner
Built Arizona’s #1 sustainability magazine from scratch
Said YES to her moonshot: making Green Living a national (and global!) platform
However, this is more than just a business story—it's about legacy through leadership.
We dive deep into:
The entrepreneurial moment she trusted her gut and said YES
The real story behind launching and sustaining a media brand for 15+ years
How one Earth Day event packed with legislators and change-makers lit a fire for even bigger impact
Why visibility isn’t about vanity—it’s about service, sustainability, and future generations
This is a must-watch for entrepreneurs, mission-driven women, and anyone building something that matters.
Connect with Dorie & Green Living Magazine
Website: https://greenlivingmag.com
Instagram: @greenlivingmag
LinkedIn: Dorie Morales
Mentioned in this episode:
The Alter Ego Effect by Todd Herman
The Moment of Lift by Melinda Gates
The Alchemist by Paulo Coelho
Arizona women’s small business funding resources (linked in full show notes on the website)- The Arizona Microbusiness Loan Program | Office of Economic Opportunity
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