In this episode of Be Meaningful, we talk with Stephanie Glickman, Head of Audience Engagement Team at Pfizer, about building trust and authenticity in a fragmented digital world. Stephanie shares how she’s shaping Pfizer’s influencer marketing and content strategies, tackling challenges unique to healthcare, and helping a global organization stay human.
It’s a conversation about innovation, collaboration, and navigating the intersection of trust and technology in today’s media landscape.
Recorded on Nov 18th, 2024
Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.
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