What makes a restaurant more than just a place to eat? In this episode of Be Meaningful, we sit down with Bernadette Farag, President and CMO of Osmow's Shawarma, a fast-growing Canadian fast food mediterranean chain with nearly 200 locations—and counting.

We explore:

• The origin story of a family dream turned franchise reality.
• How Osmo Shawarma blends health, flavor, and Middle Eastern hospitality to redefine fast food.
• Why “craving” is more than a slogan—it’s the soul of the brand.
• How food can be both healthy and indulgent—without compromise.

From their healthy twist on shawarma to scaling a brand rooted in culture and care, this episode is about food, family, and the art of getting it right.

Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.

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