There are certain promises you make to your customer that shouldn’t be negotiable. Instead, they should just happen. For example, if you order a cheese burger...it should come with cheese, right!? Unfortunately, there are times where businesses fail to fulfill these promises and it ends up hurting them in the end.

In this episode, Luke and his team discuss what promises within your agency should be a “no brainer” and why your fulfillment to these promises is the best way to maximize capital, efficiency, and customer satisfaction.