Once you’ve taken the time to carefully define WHO your organization’s ideal client is, it becomes even more important to lean into it. While it can be tempting to bend the rules and accept clients who don’t 100% align well with your company, owning the niche you know you serve best carries immense power. During this episode, Luke will discuss his own experience with owning his niche and the tips you need to select your clients with purpose so you can create a more profitable and productive business.