<p>In this episode, Ashutosh Garg converses with Shobha Mohan, Founder, RARE India. Shobha is a Zoology graduate who pursued Journalism later on.<br />Shobha talks about her early life and career. She talks about how moving to Delhi from Vizag turned her life around. Being a travel enthusiast, she talks about how she started RARE India, a unique travel company.<br />Shobha defines the term ‘conscious luxury travel’. She tells how the experiences are more important than the destination itself. Experience is 'the new luxury'- she introduces the concept of ‘experiential hotels’.</p>

Running out of ideas and inspiration to build a successful brand? Confused about when and how to make the right investments? Not sure about when to scale up your business? Fret not, we’ve got you covered. The biggest enigma busters are real-life examples. Listen, get inspired, and follow the groundbreaking ideas and crucial tips shared by the biggest names in the corporate world to achieve stellar success in your business venture.

‘The Brand Called You’ in association with ‘HT Smartcast’ brings you this podcast in which eccentric entrepreneurs, corporate veterans, and startup gurus share tips and insights about building a brand, making the right investments, and the golden rules for scaling up.

This is an HT Smartcast Original.