Is influence really just clever manipulation, or is there a way to persuade others that honors both parties and creates lasting change? In this episode, we dive into the transformative power of genuine influence as we welcome Bob Burg back to the show! As the co-author of The Go-Giver book series, his "Go-Giver" philosophy has created a worldwide movement, and now he's back with his most recent book, The Go-Giver Influencer. This one tackles how hard it is for us to disagree productively. Join us as Bob explains the secrets to finding common ground. Episode Highlights:Show Links: Bob Burg - Expand Your Influence. Make a Significant Impact!