When it’s time to pivot in your business, your personal brand plays a critical role in not only clarity, but a smooth transition that connects what you did before to what you’re doing now…and WHY.  In this episode, we interview our client and friend, Pat Mancuso (Founder of Mancuso Consulting Group).  We first met Pat several years ago when we were on his real estate focused podcast…we stayed in touch, and were honored when Pat asked us to help him build a brand to support his new business direction.  Today, we’ll talk about that journey, and why he says his branding investment has already returned multiples in the consistency of the messaging alone.  Episode Highlights: