Define your perfect prospect. This topic probably sounds very simple to you on the surface.  However, we work with people across the world, and we can tell you that many of them struggle with this part of their brand.  In fact, most of them. That happens because they either think they’re dialed in enough…or they have a hard time making a decision, and believe they will box themselves in if they focus on a specific type of customer.  In this episode, we share our exclusive four part HEAP Code for how we’ve helped people determine and define their ideal customers and grow their business beyond their wildest dreams. Best Moments