The central theme of today's discourse revolves around the rich tapestry of barbecue culture as embodied by our esteemed guest, Tory Campbell, of Felton and Mary’s Artisan Foods. Tory elaborates on the profound legacy of his grandparents, who established a revered barbecue restaurant in Portland, and how their traditions continue to influence his culinary endeavors. We delve into the intricate interplay between heritage and innovation, as Tory recounts his journey from the familial roots of barbecue to the modern-day challenges of running a food business. Furthermore, he shares invaluable insights into the art of marketing and the significance of storytelling in cultivating a loyal customer base. Join us as we explore the depths of barbecue craftsmanship and the personal narratives that enrich this beloved culinary art form.Links referenced in this episode:paintedhillbeef.comoregondungeness.orgpaintedhillsbeef.compigpowder.comheritagesteel.usfeltonandmary.comCompanies mentioned in this episode:Painted Hills Natural BeefFelton and Mary's Artisan FoodsCampbell'sCasey's BarbecueBurgervilleOregon State UniversityWeston KiaHeritage SteelOregon Dungeness CrabPig PowderThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy