Batten Down Dialogues
Batten Down Dialogues
Alex Stroud
5. Digital Privacy's Impact on Marketing Efficacy
40 minutes Posted Mar 28, 2022 at 11:49 pm.
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For this week’s episode, I am excited to have Ben Green join me in conversation. Ben Green is a marketing executive, turned startup founder, with his new dog behavior training platform called Gentle Beasts. Ben has close to a decade working in marketing on consumer tech startups, and for the past year, has been leading Batten’s marketing channels. 

 

Given the importance of online tracking and data collection for optimizing digital marketing campaigns, Ben offers a unique perspective on online privacy and how it relates to the larger viability of companies needing to reach their target customers. I hope you enjoy it.