<p>I'm back! And in this episode, I dive into one of the most fundamental concepts that I practice on a daily basis.</p> <p>I don't believe in failure, and the Basha Effect Podcast is a prime example of this. It could have been another podcast that disappears after a few episodes but I refuse to fail and in this episode, I give you some examples of how this mindset has helped me achieve my desired outcomes and how these words "failure is not an option" can help you achieve yours.</p>

If you want real talk about how to perform better in all facets of your life without the fluffy excuses, rainbows and unicorns, the Basha Effect Podcast is for you. It’s raw. It’s real. And it might hurt you a little bit. But without pain, there is no gain!

My name is Izhar Basha and I am your host. I’m an Australian with Fijian/Indian heritage. My family migrated from Fiji when I was 5 years old, and my entire life I have been obsessed about performing and excelling in everything I do to ensure that my parents’ sacrifices and battles were not in vain. I’m an ex-lawyer, and I’ve run and managed numerous successful businesses in my life. My key businesses are EHPlabs (the world’s fastest growing health supplement brand) and BIG Property Group (a luxury property development and infrastructure business). I’ve learnt a lot of lessons in my life, and I’ve dug deep to find solutions to my problems and the motivation to continue to power on. These are all the gems I will be sharing in the Basha Effect Podcast.

The Basha Effect is a “pun” (play on words) relating to the Butterfly Effect. The premise and underlying message of this podcast is that we need to be aware that our actions in our little world or microcosm can extend out and have an impact in places and areas that we have no idea about. We need to be mindful of all our actions and ensure that we apply excellence and continuous and never-ending improvement so that we can bring about positive outcomes and growth - a concept I call “perpetual positivity”.